Branches and cross-channel

Today's customer wants a proverbially unlimited shopping experience. Meeting this expectation means providing smooth transitions between online and offline channels. The eF|CommerceEngine enables you to merge both retail spheres: connect traditional trade routes such as mail-order catalogues, call centre ordering and retail stores with electronic interaction points such as smartphones, tablets or PCs to create a continuous and innovative cross-channel concept which leaves no wish unfulfilled for your customers.

The eF|CommerceEngine supports a wide range of cross-channel scenarios:

Online-trading using branch store stocks

Optimise the sales opportunities for your fixed goods by selling your branch stores' stocks through your online channel. Integration of POS systems: reconcile your stocks not only during shipping but also in retail stores — in real time.

Connecting POS terminals

Bring your internet trade to the point-of-sale — for example, provide customers in your branch stores with direct online information about individual products.


Order online, collect in store — allow your customers to browse independently and conveniently online, then test or try on the goods while receiving professional guidance at the store.


Order online, return to store — give your customers an uncomplicated shopping experience without time-consuming or costly returns processes.

Virtual shop floors

The space inside the shop is often insufficient to display all versions of every item in the range. With virtual shop floors, you can create additional presentation options in an innovative manner. Another service: customers order in the store; you deliver the desired goods directly to their home.